Lulu's World

Explore new collections, collaborations and much more - welcome to Lulu's world.

Shell Jewelry Collection

Shell Jewelry Collection

Introducing our newest jewelry collection, inspired by the sea

Practical Magic

Practical Magic

Introducing our coveted Nylon collection, for 24-7 cool.

Welcome To The House of Lulu

Welcome To The House of Lulu

Starring Charlotte Rose and Lucan Gillespie, step inside our fantastical Spring campaign

Lulu Loves Lucan

Lulu Loves Lucan

Meet our House of Lulu campaign model – the unstoppable Lucan Gillespie

Lily In Sequins

Lily In Sequins

Inspired by the archive, our latest Lily basket has been re-imagined with dramatic black sequins

The Denim Collection

The Denim Collection

Discover our new denim collection with standout designs and reinvented classics.

The Rose Basket In Denim!

The Rose Basket In Denim!

Lulu’s iconic Rose Basket is a style that’s endured for decades. We welcome a new denim style

Lulu Loves – Josie Naughton

Lulu Loves – Josie Naughton

As our new campaign partner, we catch up with Josie Naughton, CEO of the groundbreaking charity Choose Love   

Choose Woman Power!

Choose Woman Power!

Lulu has always been about female empowerment and celebrating women. Read More.

The Joy Of The Tote

The Joy Of The Tote

From work to play, discover our favorite carry-it-all styles. If there’s one bag that will never go out of fashion, it’s the hard-working, fit-your-life-in-it tote bag. 

Choose Love Party People

Choose Love Party People

Come with us behind the scenes at the Choose Love With Lulu Guinness celebration

Wild At Heart

Wild At Heart

Discover our new mini capsule collection featuring free-spirited florals

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