Lulu's World

Explore new collections, collaborations and much more - welcome to Lulu's world.

The Denim Collection

The Denim Collection

Discover our new denim collection with standout designs and reinvented classics.

The Rose Basket In Denim!

The Rose Basket In Denim!

Lulu’s iconic Rose Basket is a style that’s endured for decades. We welcome a new denim style

Lulu Loves – Josie Naughton

Lulu Loves – Josie Naughton

As our new campaign partner, we catch up with Josie Naughton, CEO of the groundbreaking charity Choose Love   

Choose Woman Power!

Choose Woman Power!

Lulu has always been about female empowerment and celebrating women. Read More.

The Joy Of The Tote

The Joy Of The Tote

From work to play, discover our favorite carry-it-all styles. If there’s one bag that will never go out of fashion, it’s the hard-working, fit-your-life-in-it tote bag. 

Choose Love Party People

Choose Love Party People

Come with us behind the scenes at the Choose Love With Lulu Guinness celebration

Wild At Heart

Wild At Heart

Discover our new mini capsule collection featuring free-spirited florals

Ruby Jewelry Collection!

Ruby Jewelry Collection!

Discover our latest jewelry collection – adorned with Rubies

Choose Love With Lulu Guinness
Choose Love With Lulu Guinness

Choose Love With Lulu Guinness

Lulu Guinness partners with charity Choose Love, featuring Laura Whitmore as the face of the collaboration—a fusion of fashion and philanthropy that speaks to the heart.

Choose Love

Choose Love

As our new campaign partner, find out more about the innovative movement redefining humanitarian aid

Behind The Scenes: Choose Love With Lulu Guinness

Behind The Scenes: Choose Love With Lulu Guinness

Come with us behind the scenes on our campaign shoot with Choose Love and starring Laura Whitmore.

We Love Laura!

We Love Laura!

A Lulu Guinness ambassador and a dedicated champion of Choose Love’s vital humanitarian work. Meet Laura Whitmore our campaign star. 

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