Lulu has always been about female empowerment and celebrating women
At Lulu Guinness, as a female-founded business, we’ve always believed in empowering women, championing strength, and embracing individuality. From the very beginning, Lulu’s designs have been about celebrating women and their place in the world. The first bag she designed in 1989—a briefcase for women—was a statement of intent, acknowledging women’s status in the workplace and proving that style and professionalism can co-exist.
Then, in the ‘90s, came the lips. Lulu’s most iconic emblem, inspired by her own signature red lips, became an unapologetically feminine statement—a symbol of power, confidence, and self-expression. The now-legendary Lips Clutch made its debut in 2003 and quickly became a must-have piece, redefining what an evening bag could be. With its bold, sculptural design, it embodied Lulu’s vision: daring, playful, and completely original.
Over the decades, the Lips Clutch has been carried like a badge of honour by some of the most inspiring and iconic women—women who, like Lulu, have paved their own paths and embraced their individuality. From trailblazers like Madonna and Florence Welch to modern icons such as Kate Moss, Helena Bonham Carter, and Dita Von Teese, each has made the Lips Clutch their own, proving that empowerment comes in many forms but always with confidence and style.
Supporting Women, Supporting Change
This year, we want to highlight our partnership with Choose Love, an incredible charity dedicated to providing vital support for refugees and displaced communities around the world.
Choose Love is an organisation founded on compassion, action, and the belief that together, we can create real change. Through this partnership, we are so proud to be supporting their work in providing essential aid, legal assistance, and long-term solutions for women and girls in crisis. Because when women lift each other up, anything is possible.
Inspiring women
At the heart of Choose Love is the extraordinary Josie Naughton, co-founder and CEO. A true force for good, Josie has transformed what started as a grassroots movement into a globally recognised charity that has raised millions to support those in need. Her passion, resilience, and determination are a reminder of what women can achieve when they lead with love.
This International Women’s Day, we’re also celebrating with the unstoppable Laura Whitmore as the star of the Choose Love x Lulu Guinness campaign. A fierce advocate for women’s rights and an inspiration to many, Laura embodies the spirit of confidence, empowerment and empathy. Whether on screen, on stage, or speaking up for causes close to her heart, she continues to be a shining example of strength and self-expression.
Wear what makes you feel powerful
Empowerment looks different for everyone - whether it’s speaking up for what you believe in, embracing your individuality, or simply wearing something that makes you feel amazing. Sometimes, confidence is as simple as popping on that perfect red lipstick or stepping out with a bag that makes you feel unstoppable. For us, it’s the iconic Lips Clutch - bold, beautiful, and unapologetically unique.
So, this IWD, let’s celebrate the power of women everywhere. Let’s choose love, choose strength, and choose to uplift one another. Because when we stand together, there’s nothing we can’t achieve. Remember that 100% of our proceeds from the Choose Love collection goes straight to Choose Love, along with 30% from sales of our iconic Lips Clutch.
SHOP THE COLLECTION
