Lulu's World

Explore new collections, collaborations and much more - welcome to Lulu's world.

Nylon, Everyday

Nylon, Everyday

Discover our coveted Nylon Collection - for all day, everyday cool

Trending Now: Bag Charms

Trending Now: Bag Charms

How accessories customization became the go-to trend of the season

Lulu Jewelry

Lulu Jewelry

From signature lip studs to pearl earrings, discover our newly launched jewelry collection with a playful spirit.

Coveted Striped Beach Tote

Coveted Striped Beach Tote

Back by Popular Demand: The Coveted Lulu Beach Bag Tote Returns in a Limited-Edition Run for Just £30

Wimbledon Style

Wimbledon Style

It’s preppy, playful and quintessentially British. We are unpicking Wimbledon’s Unique Style.

Evie Mills Styles Lulu

Evie Mills Styles Lulu

Discover how our TikTok star Evie Mills styles this season’s hottest pieces

Shell Jewelry Collection

Shell Jewelry Collection

Introducing our newest jewelry collection, inspired by the sea

Welcome To The House of Lulu

Welcome To The House of Lulu

Starring Charlotte Rose and Lucan Gillespie, step inside our fantastical Spring campaign

Lulu Loves Lucan

Lulu Loves Lucan

Meet our House of Lulu campaign model – the unstoppable Lucan Gillespie

Lily In Sequins

Lily In Sequins

Inspired by the archive, our latest Lily basket has been re-imagined with dramatic black sequins

The Denim Collection

The Denim Collection

Discover our new denim collection with standout designs and reinvented classics.

The Rose Basket In Denim!

The Rose Basket In Denim!

Lulu’s iconic Rose Basket is a style that’s endured for decades. We welcome a new denim style

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