Lulu x Smart Works

It’s about women supporting women

We’re incredibly proud to announce that our Founder and Artistic Director Lulu is now an ambassador of Smart Works charity. Lulu will be supporting Smart Works on its mission to help unemployed women across the UK find job success. “Women supporting women has always been very important to me,” says Lulu. “And now I find I have 30 years of experience of the ups and downs of having a fashion brand, children and mental health issues whilst keeping a sense of humor and lipstick high on my priority list!”

Lulu’s past contributions to Smart Works include hosting events and donating pieces from her much-loved collections.

2019 was a big year for Smart Works and Lulu as she was the chosen designer to collaborate with Bobbi Brown Cosmetics on its annual, limited edition Pretty Powerful product, launched each year to coincide with International Women’s Day. The 2019 Pretty Powerful collection was a huge success, selling out and raising £80,000 for Smart Works.

About the new appointment, Smart Works Chair and Co-founder, Juliet Hughes-Hallett says, “It is wonderful to welcome Lulu as our newest ambassador. Charisma, glamour and talent combined with a serious business brain makes her the perfect Smart Works Ambassador.

As well as donating countless shoes and bags to Smart Works, Lulu designed the sell out makeup bag for the Pretty Powerful collaboration with Bobbi Brown in 2019. She has also made time to visit our regional centres and raise vital funds for them. Her passion and commitment to Smart Works is obvious.