About the Campaign

Flower Power

Our Summer collection is inspired by the joys of gardening – one of Lulu’s greatest passions.

“I wanted to do a collection focused on plants and gardening because, of course, flowers are aesthetically beautiful and have always been an inspiration to me”, says Lulu, “but it’s also because I find gardening so therapeutic. It really is good for the soul – hence the name of the collection!”

This summer we are celebrating the power of plants and gardening to bring joy and improve mental wellbeing. We've captured that unique pleasure that comes with spending time in the garden, nurturing beautiful flowers and watching as they grow. Nothing beats the beauty and serenity of nature in an English country garden.

Meet The

Geranium Flower Pot Bag

Gardening is good for the soul - especially if you carry around this Geranium Pot Clutch. With beautifully made velvet flowers and an embroidered lid with a slender loop handle, this playful piece is guaranteed to spark joy.

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Something Sweet

Blackberry Punnet Bag

Celebrating Lulu’s playful heritage and with that signature British wit comes our Blackberry Punnet bag – literally a taste of spring! Crafted from woven vegetable tanned leather with felt detailing, this conversational clutch makes a fun statement .

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RHS Chelsea Flower Show

For the first time, we are thrilled to announce that Lulu Guinness will have its own stand at the prestigious RHS Chelsea Flower Show.

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A Print That Pops!

Say hi to our new Poppins woven bag, inspired by the super nanny herself. Made from durable cotton drill with a black leather trim. We love the digitally reimagined cross stitch roses print. Can you spot the lip buds?

A Print That Pops!

We Love Lexi

She's our new crossbody for summer - made in a woven fabric blend of natural fibers, jute and cotton, with a black leather trim this casual bag boasts with a colorful floral appliqué embroidery design.

We Love Lexi