Back by Popular Demand: The Coveted Lulu Beach Bag Tote Returns in a Limited-Edition Run for Just £30.
It’s the bag everyone wanted – and now it’s finally back. Two years ago, the iconic, striped Lulu Beach Bag Tote – a sustainable shopper designed by Lulu Guinness herself – became an overnight cult favorite, selling out twice in record time. An enduring classic, it can still be spotted everywhere from farflung beaches to the local bakery, or even listed on vintage re-sale sites for up to £80. After a resounding call for its return, it has finally been re-released and is available to buy at luluguinness.com for just £30, while stocks last.
Crafted entirely from recycled, single-use plastic bottles and caps, this tote combines eco-conscious credentials with Lulu’s signature flair: bold monochrome stripes, a giant red lip motif, and sturdy woven handles with Lulu Guinness branding. The inner zip pocket and red lip tag add thoughtful details and its generous size ensures it is as practical as it is chic: perfect for everything from a relaxed beach day to an early-morning gym session.
‘It’s called the ‘Beach Bag’ because I love it for that,’ says Lulu. ‘But it’s also your everything bag – made to brighten up your daily routine in the most sustainable way."
Produced from RPET (Recycled Polyethylene Terephthalate) using a pioneering process that diverts plastic waste from landfill and the ocean, this tote is made entirely from post-consumer recycled bottles and caps – 9.5 bags and 5 caps in total per bag. The result: discarded plastic transformed into a stylish, durable bag that’s anything but throwaway.
The Lulu Beach Bag Tote is a playful, planet-friendly essential – and now it’s just a click away at a seriously compelling price. With limited stock available, move fast to get your hands on one this time.
SHOP THE STRIPED BEACH TOTE
