The Denim Collection

There’s nothing like the carefree feeling of wearing denim. With this new collection Lulu brings classic blue jeans to your bag collection.

Our new favourite fabric comes with with a lulu twist – think rose details, denim stitching and black leather accents.

It’s all in the detailing. A new red LULU label nods to classic jean styling with copper stitching has been used to mimic that used on classic denim jeans.

The hero piece of this blue jean collection is the famous Rose basket (its original resides in the V&A museum) reimagined in a light blue denim with raw edge handmade roses held in a denim pale.

Also featuring the beautifully crafted roses is the Bibi Tote with Perspex handles. The raw edge roses adorn one side of the bag like a living denim wall. The base is made from black leather with four base studs for protection, and a signature striped lining complete this standout design.

24-7 Denim

Brand new styles for this season include the Rosalyn shoulder bag and Kira crossbody designed to be carried 24-7, because isn’t denim the very definition of day-to-night appropriate?

Both pieces have a pleated denim design, black leather trims and a black leather panel inspired by the lip’s Cupid’s bow shape. They also come with adjustable shoulder straps and dog clip fastenings, meaning the straps can be removed and replaced to keep things versatile.

Completing the bag capsule, bestselling crossbody Cole has also been reinvented in denim with black leather trims and shiny gold hardware, like the other styles.

Another exciting addition to the collection is the return of our bestselling Natasha trainers. Crafted in denim with a black sole and signature padded lip on the ankle in black, the trainers feature the jeans-style copper stitching, black laces and Lulu red eyelets. They can only be described as super cool.

For the full denim effect, accessories in the collection include the sleek and classic Milene wallet with Lulu lip pin in gold and all trims in black leather. The cute Jojo purse is designed like a jeans back pocket with double copper stitching detailing, black leather card slots and shiny gold hardware, again.

Finishing off the collection with a flourish is the brand new Elisa denim rose brooch with a raw edge denim bloom - it’s the ultimate corsage with a black leather leaf and embroidered LG monogram.





SHOP DENIM