The Lulu Guinness × Lands’ End Launch Party
On Wednesday night, we came together at The Broadwick Hotel to celebrate the launch of our exciting new partnership with Lands' End. Against the backdrop of the London skyline, illuminated by Bonfire Night fireworks, it was the perfect setting to toast a collaboration that embodies comfort, femininity, and festive togetherness.
Guests and friends of the brand - both familiar faces and new, including Laura Jackson, Matilda Bea and Abisola Omole, to name just a few - arrived to find a series of thoughtful treats awaiting them in their hotel rooms. From striped pyjamas to quilted robes, Lulu’s signature details turned lounging into a little luxury. Each piece was the perfect companion for a 'getting ready' moment in a capsule that is equal parts cozy and chic.
As evening fell, guests gathered for a beautiful dinner to celebrate the collection. The flickering fireplaces and elegant, festive setting of The Broadwick Dining Room created the perfect atmosphere, full of Lulu Charm. Following a night of celebrations, everyone eventually returned to their rooms for the night, dressed to dream in Lulu.
Discover Drop 1 of the collection, available online now. More products from the collaboration are coming soon - explore the full edit and sign up for stock updates on our Land End Collection Page.
